Evan Kwan

Managed two ActiveCampaign accounts, overseeing CRM for over 170,000 contacts across global healthcare and wellness markets.

Spearheaded Champion Health's CRM migration from HubSpot to ActiveCampaign, ensuring seamless data transfer and minimal operational disruption.

Localized and optimized automated customer journeys for 16 diverse markets across EMEA, APAC, and North America, enhancing global engagement.

Engineered advanced marketing automations leveraging Zapier, Make, Webflow, Chargebee, and ClickUp to streamline workflows and improve efficiency.

Redesigned sales pipelines and customer onboarding flows, significantly improving lead tracking accuracy and conversion rates.

Engineered and maintained 65 ActiveCampaign automations and 31 Zapier workflows across Physitrack and Champion Health, optimizing CRM system efficiency.

Led a Google Business review campaign, increasing review count from 2 to 400 within three days, significantly boosting brand social proof and average rating.

Optimized abandoned cart automations, recovering 1,373 customers and generating over €23,000 in direct revenue.

Directed and executed key system integrations and migrations, including Webflow, Customer.io, HubSpot, WordPress, Zapier, and FullStory, ensuring seamless data flow.

Orchestrated the successful migration of Champion Health's CRM from HubSpot to ActiveCampaign, enhancing system optimization and data integrity.

Managed and optimized CRM processes using ActiveCampaign, contributing to enhanced customer journeys and data management.

Supported marketing automation initiatives, streamlining campaign execution and improving efficiency.

Assisted with Search Engine Optimization (SEO) efforts to improve organic search visibility and website traffic.

Assisted in the execution of digital marketing campaigns, including email marketing and social media initiatives.

Supported data collection and analysis for marketing performance reports, providing insights for optimization.

Contributed to content development and website updates, enhancing online presence and user experience.

Utilized multiple CRM platforms (ActiveCampaign, HubSpot, Pabbly) and analytics tools (Google Looker Studio) to develop and implement marketing automations and workflows across websites and lead generation funnels.

Developed and optimized website content, achieving #1 Google ranking for key audience keywords, significantly boosting organic visibility.

Led the comprehensive overhaul of the company website, transforming a small site into a robust lead generation platform.

Developed and executed a social-first marketing strategy for the 'ILoveFoodHalls' sub-brand, targeting high-value audiences.

Directed, shot, and edited over 15 interviews, case studies, and promotional videos for website and sub-brand content, enhancing visual marketing assets.

Provided critical grip services for major productions, including the BBC drama series "Everything I Know About Love" and a music video for Koffee that garnered nearly 10 million YouTube views.

Collaborated with teams of up to 50 colleagues across multiple film and location sets, ensuring seamless setup, rigging, and striking of lighting equipment.

Managed and maintained essential film equipment, including dollies and ladders, contributing to a 100% non-accident safety record across all sets.

Designed impactful posters using Photoshop and conducted market research, increasing event participation by 50% (from 100 to 150 attendees) and boosting social media traffic by 10%.

Initiated, planned, and edited promotional video content using Adobe Premiere Pro, self-learning the software in one week.

Developed a teamwork progress dashboard, improving collaboration among 7 international colleagues and streamlining team task time by 40%.

Managed 3 client accounting projects across construction and audit sectors, reducing task lead time by 10% through proactive application of ABS methodology and advanced Excel skills for profit/income calculation.

Supported client meetings as an account associate, providing consulting on tax and internal audit processes and reducing client audit lead time by 15% through comprehensive reports and presentations.